The 4F brand and the Latvian Olympic Committee started cooperation in November 2015, working on the Olympic Collections for Rio 2016, the Pyeongchang 2018 Winter Olympic Games, as well as other significant sports events over 2017-202, such as the European Youth Olympic Festival and the Youth Olympic Games. Additionally, as part of its mission to inspire people to undertake physical activity and change lifestyles, 4F will support the Latvian educational programme Sporto visa klase, providing physical exercise and training sets for students and school teachers.
The Rio 2016 Olympic Collection includes 150 sets for athletes, coaches and the Olympic team, with each set containing 30 items of clothing, 5 pairs of shoes and 18 items of accessories.
The Rio 2016 collection strikes a balance between national colours and symbols, and their modern interpretation that is both simple and trendy. Our designers started by reviewing archive imagery showing Latvian athletes from past Olympic Games, dating as far as 1936. This was the foundation for a collection that proudly bears the traditional Latvian braid, symbolising Olympic strength and unity, presented against national colours, with a strong presence of carmine red, whites and dark grey.
